KristinMcNealus, DPT, MBA

How can you promote the profession on social media? Here is a sample video I made after reading an article published that day. https://youtu.be/h3stnyf8WfQ You could do this with current events, ask your patients what these stories mean to them, and ask them what physical therapy has done for them. #socialmedia #marketing

Now is the time to promote physical therapy as THE profession to help manage pain! The Surgeon General has asked every doctor to help fight the opioid epidemic. That means we need all physicians, as well as the general public to know that physical therapy addresses the cause of the pain, thereby leading to less need for pain medications. We need physicians to know that they should refer their patients in pain to us before giving a prescription for an addictive narcotic. It is

It is important for all of us to promote our profession! The general public does not know our level of expertise, or all of the goals that we can address! We need to get the word out that physical therapy is not just for back pain, and we certainly do more than massage! Help spread this social media campaign! Get your patients and your colleagues to post - here is a video to help you. #physicaltherapy #marketing #socialmedia

Social Media. Whatever your opinion of social media is, put it aside. Social media is crucial for your business. Since I knew nothing about how internet searches actual worked, I will explain it to you how I have come to understand it in likely the most basic depiction. Search Engine Optimization (SEO) broken down: when someone search Google, you want your website on the first page, preferable near the top. You can pay for the ad space at the very top or along the side, but I