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© 2023 by Phil Steer . Proudly created with Wix.com

January 10, 2019

 Here is a segment that aired on CBS in Los Angeles. Check it out!

May 16, 2017

Can your family members explain what you do for a living? My father underwent open heart surgery last week. I have a per diem job that I have worked for the past six years treating this patient population in the ICU/critical care units, and yet the following arguments...

January 26, 2017

How can you promote the profession on social media? Here is a sample video I made after reading an article published that day.

https://youtu.be/h3stnyf8WfQ

 You could do this with current events, ask your patients what these stories mean to them, and ask them what physic...

January 19, 2017

Listening is a big part of customer service, but do not underestimate the value of sharing your knowledge. Educate your clients, no matter how simple it may seem to you. Explain what you have found, and why you are doing what you are doing during the treatment. People...

September 15, 2016

No successful business model is built on getting rid of customers!

September 7, 2016

We're getting closer to October - which is Physical Therapy month! Although we should always be marketing our profession, this is a great time of year to step it up! I posted this hashtag idea last year, and hopefully we can keep it going!


The general public still does...

August 26, 2016

One way to promote the profession, as well as get more clients, is community outreach. Being a part of local races is always a great way to do this. Have a booth that helps provide gait assessment, or other screen. Participants and their families now know your local cl...

August 12, 2016

Over the past couple of decades, the practice of medicine has expanded, and now there are specialists for nearly every diagnosis. This is true for physical therapy, and yet we have not been as successful with letting the public know. I do not hesitate to tell poor schm...

August 5, 2016

With a plea from the Surgeon General for physicians to make an effort to address the opioid epidemic, timing could not be better to promote our profession! In previous posts, the importance of educating both patients and other health care professionals about how the go...

July 29, 2016

Let’s take a look back to how we got here. The “pain as the 5th vital sign” started in 1996 due to people with chronic pain not receiving adequate care. I know this may sound shocking, but the campaign was written with the help of pharmaceutical companies (more than a...

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About the Author

I received my Masters in Physical Therapy from Boston University and went on to earn my Doctorate in Physical Therapy from MGH Institute of Health Professions. I received my MBA from Pepperdine University in 2016, and am a member of Beta Gamma Sigma. I am the founder and CEO of Every Body Fitness.

About Every Body Fitness

An online video-on-demand exercise program, taking away any challenge of getting to a gym. There are multiple routines to choose from based on their limitation, and the workouts are changed regularly so the clients don’t get bored. Every Body Fitness has workouts designed by Physical Therapists, and can help people cut down the need for medications, and prevent future health complications and hospitalizations! All available at an affordable monthly subscription. We are literally taking away all the excuses not to get enough exercise!

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