KristinMcNealus, DPT, MBA

As a profession, we need to be more creative in keeping our clients with us. We get concerned about reimbursement, rightfully so since...

No successful business model is built on getting rid of customers!

We're getting closer to October - which is Physical Therapy month! Although we should always be marketing our profession, this is a great...

One way to promote the profession, as well as get more clients, is community outreach. Being a part of local races is always a great way...

Be okay with what you don’t know. If you spend the majority of time working with orthopedic patients, and a person who has had a stroke...

Over the past couple of decades, the practice of medicine has expanded, and now there are specialists for nearly every diagnosis. This is...

With a plea from the Surgeon General for physicians to make an effort to address the opioid epidemic, timing could not be better to...

Let’s take a look back to how we got here. The “pain as the 5th vital sign” started in 1996 due to people with chronic pain not receiving...

Now is the time to promote physical therapy as THE profession to help manage pain! The Surgeon General has asked every doctor to help...

It is important for all of us to promote our profession! The general public does not know our level of expertise, or all of the goals...

Legal issues. Ugh. You don’t know half of the issues you could potentially face until you talk to a lawyer. Sorry to all the lawyers out...

Social Media. Whatever your opinion of social media is, put it aside. Social media is crucial for your business. Since I knew nothing...

Now that you have the ground work, people need a way to reach you. I would recommend not giving out your personal information, and...

Did you move ahead with the first three steps? Good work! See - you can do this! Here we go: Determine any permits you may need for your...

As we move forward with some specific steps to take, I want to say that you may be surprised with how much people are willing to help...

If you like to read, and have looked toward the hundreds of books written about starting a business, I will direct you to two good ones:...

I am sure that many of you have had an idea for a business, and dreamed of taking that leap from not “working for the man!” to be your...